CBOSS Enables the Unique 'Service Card' Project in Eniseytelecom

For the first time in Russia, Eniseytelecom (ETK) - the largest operator of the Krasnoyarsky krai - unveiled the 'Service Card' offering. A part of the loyalty program, the Service Card may include various service packages at a discount price. This is similar to buying a bulk service package - a traditional approach to cost optimization.

The Service Card is a plastic card similar to a voucher, but translating into service packages (airtime, SMS, MB of data) rather than money. According to ETK, the new option will not only become an important customer retention tool, providing a price advantage, but also make existing tariffs more flexible and transparent without reinvention of all price plans. For example, if voice price in a tariff seems reasonable to a customer but SMS or data rates are high, a Service Card may be an option. This approach makes cost control much easier for customers.

The unique new card was created using Product Development Support - a CRM consulting service from CBOSS. Relying on the high professionalism of CBOSS experts, ЕТК delegated most of the configuration functions to them. All other works were supported and closely monitored by CBOSS. The team managed to deploy the new service in record time - less then a month elapsed between the initial discussion and the first card sold!

According to Vladimir Kostyuk, IT Director at ЕТК, customers were impressed with the new service. Cards proved to be easy-to-use and are available in any ETK store. The company is proud to offer the new service cards for the first time in Russia and with the help of domestic innovations from CBOSS.

ЕТК has virtually no technical limitations to create new profitable products and services. The operator runs a 3D convergent solution from CBOSS, with service convergence being one of its dimensions. Based on the unparalleled flexibility and rich functionality of the convergent platform, ETK can build truly unique products to satisfy even the most discriminating customer.

Andrey Morozov, CBOSS Corporation's President, says, "We are a Russian vendor of information technologies with a strong international expertise. CBOSS is happy to be able to apply it in Russia for the benefit of domestic operators, their subscribers and shareholders. We are committed to not only build and support software and hardware platforms, but also ensure that our clients make full use of the rich functionality to achieve their business objectives. The 'Service Card' project is yet another successful example of the advantages of professional services from CBOSS."

CBOSS Corporation has a proven track record of providing comprehensive support to its customers. The company's intellectual resources and technologies help telecommunications operators worldwide to sustain their competitive edge and achieve strategic business goals.

Eniseytelecom (ЕТК) is the largest mobile operator in the Krasnoyarsky krai, Taymyr, Khakasia and Tyva Republics providing GSM-900/1800 services. In the Krasnoyarsky krai, ETK operates under the WELLCOM rand providing IMT - MC 450 (CDMA 2000 1X RTT, EV-DO Rev.A) services. ETK owns 99.72% of the shares of Altaysvyaz (a mobile perator in the Altaysky krai and Altay Republic) and 99% of the shares of Stek GSM (a mobile operator in the Kemerovskaya oblast).

The total subscriber base of Eniseytelecom exceeds 2.5 million users. The company has been operating under the ЕТК brand since March 1, 2006. According to the Sotovik agency, ЕТК is one of the Russia's top ten largest mobile operators. It is fully owned by Sibirtelecom, the largest telecommunications carrier of Siberia.

CBOSS Corporation is a world leader in the development of innovative convergent IT solutions for end-to-end automation of telecommunications companies, delivering a competitive edge to telecoms across the globe.

CBOSS Corporation offers the full range of equipment, system and application software and professional services, including consulting, turnkey implementation, technical support, staff training and IT outsourcing, providing telcos with guaranteed operations quality while minimizing operational and capital expenditures.

CBOSS can supply operators, service providers and MVNOs with all components of integrated IT infrastructure and/or services, as well as with full-scale outsourcing options, providing a reliable single point of responsibility.