CBOSS Helps Telecom Operators Increase Marketing Efficiency

How can telcos boost their sales? How do they succeed in a highly competitive market? How can operators reduce churn and build customer loyalty? How do companies develop a tailored approach and targeted marketing campaigns? CBOSSdm Intelligent Support for CRM Projects, a product from CBOSS Corporation, helps find answers to these problems.

The solution is purpose-designed for telco's marketing and sales managers, making them able to perform sophisticated analysis of customer data, identify value and profitability segments, optimize tariffs, create service usage profiles, analyze consumer baskets, create lists of customers with high propensity to churn, forecast churn for the whole subscriber base or a selected segment, and create churn reduction initiatives.

This data and recommendations help marketing and sales experts forecast behavior of the target customers and offer exactly the services needful and attractive while considering the value of every single subscriber.

Using CBOSSdm, a telecom operator can:

• Increase customer's time with the company and satisfaction
• Reduce losses from suspensions and churn
• Reduce costs of service promotion and deployment
• Reduce costs of sales and marketing by automating routine processes.

It has been field-proven that CBOSSdm helps companies to retain up to 80% of customers likely to churn.

One of the main advantages of CBOSSdm is a user-friendly ergonomic interface designed for business users.

"CBOSSdm requires no assistance from IT experts or in-depth technical knowledge," says Dmitry Pangin, Head of Production at CBOSS. "Sophisticated mathematical methods and data mining algorithms are concealed from the user, who is only provided with raw data and the results necessary for decision-making."

Working with CBOSSdm, the user simply selects the required task, e.g. to forecast customer churn rates. It is only necessary to specify sampling parameters, time period, and the required aggregation level. CBOSSdm then processes the data and generates a list of customers likely to churn with the given probability.

CBOSSdm ensures the quality of decision-making. The system provides lists of customer numbers containing the following vital parameters:

• value for the company
• profitability
• usage preferences
• marketing segment
• propensity to churn.

Any operator can quickly add CBOSSdm to its arsenal, especially if CBOSS products are already used. CBOSS clients enjoy the benefits of 3D convergence. The platform convergence allows rapid deployment of new functionality with no additional integration.

CBOSSdm can be even more useful when coupled with CRM consulting services from CBOSS. Such comprehensive approach will take customer care to an utterly new level and boost business efficiency.

Currently, a number of CBOSSdm deployment projects are underway in CIS countries and Southeast Asia. More news from CBOSS is coming soon.

CBOSS is a transnational corporation and one of the world leaders in the development of innovative convergent IT solutions for end-to-end automation of telecommunications companies, delivering a competitive edge to telecoms across the globe.

CBOSS Corporation offers the full range of equipment, system and application software and professional services, including consulting, turnkey implementation, technical support, staff training and IT outsourcing, providing telcos with guaranteed operations quality while minimizing operational and capital expenditures.

CBOSS can supply operators, service providers and MVNOs with all components of integrated IT infrastructure and/or services, as well as with full-scale outsourcing options, providing a reliable single point of responsibility.