Mobile Content Management System
CBOSSmcms allows ordering multimedia objects from several content providers to the mobile phone and sending text and multimedia messages from telco’s website.
CBOSSmcms is beneficial to telecos, service and content providers.
System Operation
A subscriber may order multimedia message delivery to a mobile phone by:
Customer request is transferred to the Application server, which addresses the billing system to check subscriber permissions. If a MMS service is available and there is a sufficient balance on subscriber account, CBOSSmcms processes the request and combines necessary multimedia objects from the database. Depending on message format, it is forwarded to SMSC or MMSC and delivered to the phone number specified.
The recipient may get the multimedia object or a link to the object (polyphonic ring tones or true-color images).
Functionalities
CBOSSmcms Mobile Content Management System is a new version of CBOSSsms(w) Web-enabled Short Message System, presenting wider reporting, integration and customer care functionalities.
Basic functions
- Text, multimedia and combined message delivery from the website
- Object URL delivery
- Handset type identification
- Sending default content on error
- Spam protection
- Text and multimedia subscriptions.
Rating features
- Different costs for different multimedia objects
- Flexible rating of text, multimedia and combined messages
- Modular configuration of rating schemes
- Message sending at third-party’s expense.
Subscriber web interface functionalities
- Convenient navigation.
- Easy search.
- Statistics over the selected time period.
- New objects updates and TOP10 listing.
Integration
Integration with other systems allows significantly expanding CBOSSmcms functionalities. CBOSSmcms may be seamlessly integrated with:
- CBOSSsmsRouter, enabling the carrier to interact with several content providers and synchronize SMS services in the carrier’s subnets, while maintaining a single SMS coverage zone. Configuration for content providers presumes a short message router, allowing to combine resources of different operators, and enabling service and content providers to deliver their services to a larger number of customers via a single entry point;
- any billing system, including CBOSSbcc;
- SMSC from different manufacturers, including CBOSSsms;
- MMSC from different manufacturers, including CBOSSmms;
- CBOSSprepaid Intelligent Prepaid Platform;
- different Web-enabled customer self-service systems, including CBOSSics to diffirentiate access to system resources, boost service use and allow subscribers to control account balance;
- different IVRs, e.g. CBOSSacc;
- CBOSSstc to allow subscribers to pay for ordered content by prepaid telephone cards;
- Internet platforms from different manufacturers.
Benefits
- A wide range of content
Subscribers may order conventional and polyphonic ring tones, B&W and true color images, Java games, screensavers, formatted text, and send messages combining melodies, text, images, and animation. - Different delivery methods
Messages are delivered via SMS, MMS and WAP. - Flexible statistics
Statistical reports allow estimating object popularity, efficiency of ad-hoc campaigns to adjust SMS service policy, pricing and interaction with external companies. - Resource differentiation
CBOSSmcms may provide resources to external companies – telecom operators, content and media providers. - External content management
CBOSSmcms provides access to content in its database and servers of other content providers, while supporting the conventional ordering methods – from a mobile phone or telco’s website. - Revenue boosting
Infotainment services are enormously popular today. CBOSSmcms offers new infotainment capabilities boosting SMS/USSD traffic, revenue from WAP-services, sales of high-end handsets, WAP, EMS, MMS, Smart Messaging and Java.
Flexible rating allows raising prices for separate graphical and sound fragments according to their popularity thus boosting revenue from such messages.
Resource provisioning to external companies is also profitable.
