rtBilling Components Hardware platform Benefits for operator Benefits for subscriber CBOSS_Oy Articles

It pays to be loyal with rtBilling

New lures from mobile network operators

Tightening competition in the mobile service market has made operators grow keen on taking good care of their active and revenue generating subscribers. With rtBilling, operators have a wider selection of ways for rewarding loyal and profitable prepaid customers, such as discounts and incentives. In addition, these lures will not only help to keep the customers, but also encourage them to use the network even more.

How to reward active customers?
For example, the operator can tie discounts with the amount of cash loaded on the account. Reloading the account by 30 euros instead of 20 earns the subscriber 50 free text messages, for example. The subscriber may also be rewarded with sheer cash; reloading 20 euros turns into 25 euros credit. As an option, the customer may be charged a lower rate class; reloading 50 euros earns cheaper international calls. These are only some examples of promotions that rtBilling enables, in order to increase customer stickiness. 

Reduce customer care costs and credit risks
Direct customer contacts are expensive. The more people take care of their business themselves over the Internet or WAP, the more cost-efficient it is for the operators. With rtBilling, operators are able to favour certain ways of replenishing prepaid accounts. For example, by using an ATM or direct debit for replenishing, the customer gets a bunch of free text messages. 

There are a number of options for collecting debt caused by unpaid services, as well. A post-paid customer who has failed to pay the phone bill can retain his/her account by shifting to prepaid. Upon reloading, a certain amount of money can be used to paying off the previous unpaid bill. 

Let the customer call home at cheaper rates
With fixed lines, people are used to lower rates for local than for long distance calls. It’s also possible to apply similar pricing schemes for mobile service usage, by using location-based billing. When making a mobile call within a specified area, the customer is charged a lower rate. Calls from the mobile caller’s home zones to a predefined receiver number, fixed or mobile, can be set as cheaper than normally, too.